Indonesia’s Demographic Bonus: Fueling the Handicraft and Jewelry Business

In the heart of Southeast Asia, Indonesia stands as a nation brimming with rich cultural diversity, stunning landscapes, and a population that’s rapidly becoming a driving force in the global economy. One of Indonesia’s standout features is its demographic bonus – a young and dynamic population that’s poised to reshape the nation’s economic landscape. In this blog post, we’ll delve into how this demographic bonus relates to the country’s thriving handicraft and jewelry business in the upcoming year.

Understanding the Demographic Bonus

A demographic bonus, also known as a “youth bulge,” occurs when a large percentage of a country’s population is in the working-age bracket, typically between 15 and 64 years old. Indonesia is experiencing precisely this phenomenon. With over 60% of its population under the age of 30, the country boasts a vibrant workforce eager to contribute to its economic growth.

The Labor Advantage: Cheap and Skilled

One of the most apparent ways in which this demographic bonus relates to the handicraft and jewelry business is through the labor force. Indonesia offers an abundant pool of skilled and semi-skilled laborers, often at competitive wage rates. This combination of affordability and craftsmanship is a recipe for success in the world of artisanal crafts and jewelry making.

Local artisans in Indonesia have honed their skills for generations, creating exquisite pieces that are in high demand globally. From intricate batik textiles to hand-carved wooden sculptures, the country’s artisans have mastered their crafts, making their products both unique and of exceptional quality.

Cultural Heritage and Creativity

Indonesia’s cultural diversity is another significant factor that plays a pivotal role in the handicraft and jewelry industry. With over 17,000 islands and hundreds of distinct ethnic groups, the country is a treasure trove of artistic inspiration. Local artisans draw upon this rich cultural tapestry to create one-of-a-kind pieces that tell stories of tradition, spirituality, and beauty.

This cultural richness also extends to the materials used in crafting. Indonesia is known for its abundant natural resources, including gemstones like pearls, sapphires, and amber. These materials provide artisans with a wide array of choices when it comes to creating unique jewelry pieces that cater to diverse tastes.

Global Market Access

In an increasingly interconnected world, Indonesia’s demographic bonus is not confined to just catering to the domestic market. The country’s strategic location in Southeast Asia, coupled with its growing network of trade agreements, provides easy access to international markets. Indonesian artisans can now showcase their creations to a global audience, opening up new opportunities for growth and recognition.

Sustainability and Ethical Sourcing

As global consumers become more conscious of the environmental and ethical implications of their purchases, Indonesia’s handicraft and jewelry businesses are well-positioned to meet these demands. Many artisans in Indonesia have embraced sustainable practices and ethical sourcing of materials, aligning with international trends in responsible consumerism.

The Road Ahead

In the upcoming years, Indonesia’s demographic bonus will continue to fuel the growth of its handicraft and jewelry businesses. As the younger generation brings fresh ideas, innovation, and entrepreneurial spirit to these industries, we can expect to see an even more vibrant and dynamic marketplace emerge. With a blend of tradition, creativity, and global market access, Indonesia’s artisans are set to shine on the world stage, providing unique and exquisite products to a discerning global audience.

In conclusion, Indonesia’s demographic bonus is a powerful catalyst for the growth of its handicraft and jewelry business. The combination of affordable, skilled labor, rich cultural heritage, global market access, and a commitment to sustainability makes this nation a formidable player in the global artisanal and jewelry markets. As we look ahead, Indonesia’s artisans are sure to leave an indelible mark on the world of craftsmanship and design.

Investment and Innovation

To harness the full potential of Indonesia’s demographic bonus in the handicraft and jewelry sectors, it’s essential for both the government and private sector to invest in education and skills development. By providing access to training and resources, young artisans can further refine their craft and stay at the forefront of design trends.

Moreover, innovation is key in today’s competitive market. Indonesian artisans are increasingly blending traditional techniques with modern designs, creating a unique fusion that appeals to a wide range of consumers. Encouraging this innovation through grants, incubators, and collaborative platforms can help the industry thrive in the coming years.

Digitalization and E-Commerce

The digital revolution has transformed the way businesses operate, and the handicraft and jewelry sectors are no exception. Indonesia’s young and tech-savvy population is well-poised to take advantage of this trend. Local artisans and businesses can tap into the e-commerce boom, reaching customers worldwide through online marketplaces and social media platforms.

Additionally, digital tools and platforms can aid in showcasing the story behind each piece. Consumers increasingly want to know the people and processes behind the products they buy. By using technology to tell these stories, Indonesian artisans can connect on a deeper level with their customers, creating a sense of authenticity and trust.

Challenges and Sustainability

While Indonesia’s demographic bonus is undoubtedly a significant advantage, it also comes with challenges. Ensuring that this youthful workforce has access to quality education and healthcare is crucial to maintaining their productivity and well-being. Addressing income inequality and creating a supportive environment for entrepreneurship can further unlock the potential of this demographic dividend.

Sustainability should remain at the forefront of the industry’s priorities. The rich natural resources of Indonesia should be conserved for future generations, and ethical practices should be upheld throughout the supply chain. This commitment to sustainability will not only appease conscious consumers but also ensure the longevity of the sector.


In the coming years, Indonesia’s demographic bonus will continue to be a driving force in the growth of its handicraft and jewelry businesses. With a youthful, skilled labor force, a diverse cultural heritage, and access to global markets, the future looks promising for this sector. By embracing innovation, digitalization, and sustainability, Indonesia can solidify its place as a global hub for exquisite craftsmanship and jewelry design.

As consumers seek unique, culturally rich, and responsibly sourced products, Indonesian artisans are well-poised to meet these demands. The combination of tradition and innovation is a winning formula that will ensure the success and sustainability of the handicraft and jewelry industry in Indonesia for generations to come.

The Sparkling Guide: Caring for Your Sterling Silver Jewelry at Home

Sterling silver jewelry holds a unique charm that can elevate any ensemble. Its exquisite shine and timeless elegance make it a favorite among jewelry enthusiasts. However, over time, exposure to air, moisture, and pollutants can cause sterling silver to tarnish. The good news is that with a little care and attention, you can keep your precious pieces gleaming for years to come. In this guide, we’ll walk you through essential steps to maintain the luster of your sterling silver jewelry right at home.

Understanding Tarnish:

Tarnish is a natural process that occurs when sterling silver reacts with sulfur compounds in the air or environment. This reaction leads to the formation of a dull, dark layer on the surface of the jewelry. While tarnish is inevitable, proper care can slow down its development and help maintain the brilliance of your jewelry.

Cleaning Techniques:

  1. Gentle Hand Cleaning: The simplest way to clean your sterling silver jewelry is by using mild soap and lukewarm water. Create a soapy solution, gently scrub your pieces with a soft toothbrush, and rinse thoroughly. Pat dry with a clean, soft cloth to avoid scratches.
  2. Baking Soda Paste: For tougher tarnish, create a paste by mixing baking soda with water until it forms a thick consistency. Apply the paste to the tarnished areas, gently rub in a circular motion, then rinse and dry.
  3. Commercial Silver Cleaners: There are various silver cleaning solutions available in the market that are formulated to remove tarnish effectively. However, use these with caution, as some can be abrasive and may harm gemstones or delicate details. Always follow the manufacturer’s instructions.
  4. Silver Polishing Cloth: A silver polishing cloth is a must-have for any jewelry lover. These special cloths are designed to gently remove tarnishes while leaving behind a protective layer. You can find a reliable silver polishing cloth here.

Preventive Care:

  1. Storage: Proper storage can significantly reduce tarnish buildup. Keep your sterling silver jewelry in a cool, dry place, away from direct sunlight and humidity. Consider using individual pouches or anti-tarnish strips to further protect your pieces.
  2. Wearing Frequency: Regular wear can actually help prevent tarnish, as the oils in your skin create a protective barrier. However, remove your jewelry before swimming, showering, or engaging in strenuous activities to prevent unnecessary exposure to moisture and chemicals.
  3. Avoiding Contact: Keep your sterling silver pieces away from harsh chemicals, such as household cleaners, perfumes, hairsprays, and chlorine. These substances can accelerate tarnishing and potentially damage the jewelry.

Maintaining Shine:

  1. Polishing: Give your sterling silver jewelry a quick polish with a soft, dry cloth after each wear. This helps remove oils and residue that can contribute to tarnish.
  2. Regular Wear: As mentioned earlier, wearing your jewelry frequently can help maintain its shine. The natural oils in your skin create a protective layer that minimizes tarnish.
  3. Professional Cleaning: If your jewelry has intricate details or gemstones, consider getting it professionally cleaned by a jeweler. They have the expertise to clean and restore your pieces without causing any damage.

By following these simple care tips, you can enjoy your sterling silver jewelry’s brilliance and elegance for years to come. Remember, a little attention goes a long way in preserving the beauty of your cherished pieces.

Embrace the joy of flaunting your sterling silver jewelry with confidence, knowing that you have the knowledge to keep it looking its best.

Exploring DIY Silver Cleaning Solutions:

For those who prefer a more hands-on approach to cleaning, there are a few DIY solutions that can work wonders in restoring your sterling silver jewelry’s radiance.

  1. Aluminum Foil Method: This simple yet effective method utilizes a chemical reaction to remove tarnish. Line a bowl with aluminum foil, add a tablespoon of salt and baking soda, and fill the bowl with hot water. Place your tarnished jewelry in the solution, ensuring it touches the aluminum foil. Let it sit for a few minutes, then rinse and dry thoroughly.
  2. Vinegar Soak: Vinegar is a versatile household item that can also aid in cleaning your silver jewelry. Create a mixture of half white vinegar and half water, and let your jewelry soak for 2-3 hours. Gently scrub the pieces with a soft toothbrush, then rinse and dry.
  3. Toothpaste Trick: Toothpaste can be used as a mild abrasive to remove tarnish. Apply a small amount of non-gel, non-abrasive toothpaste to a soft cloth or toothbrush, and gently rub the tarnished areas. Rinse thoroughly and dry.

Additional Tips for Delicate Pieces:

  1. Pearls: When cleaning sterling silver jewelry with pearls, take extra care to avoid moisture. Wipe the silver gently with a polishing cloth, and clean the pearls with a damp, soft cloth.
  2. Gemstones: Gemstones require special attention. Use a soft cloth to clean the silver areas and a separate damp cloth to clean the gemstones. Avoid submerging gemstone jewelry in water, as it could damage the stones or the adhesive holding them in place.

Investing in Quality Care:

While DIY methods can provide satisfactory results, investing in quality silver cleaning products can save you time and effort while ensuring the safety of your jewelry. Here is a reliable silver polishing cloth that can help you effortlessly maintain the shine of your sterling silver pieces.

Conclusion: Sparkling Elegance Made Simple

Caring for your sterling silver jewelry at home doesn’t have to be a daunting task. With the right techniques and a touch of regular maintenance, you can keep your jewelry collection looking as captivating as the day you acquired it. Remember to prioritize gentle cleaning methods, proper storage, and preventive care to prolong the brilliance and charm of your cherished pieces. Whether you choose to indulge in DIY solutions or opt for trusted cleaning products, the key is to approach the process with patience, diligence, and the desire to preserve the timeless beauty of your sterling silver jewelry.

How To Market Your Jewelry Using Social Media Platforms.

In today’s digital age, social media platforms have become one of the most powerful tools for businesses to market their products, including jewelry. With over 3.8 billion social media users worldwide, social media platforms such as Facebook, Instagram, Twitter, and Pinterest offer businesses an opportunity to reach a large and engaged audience. In this blog post, we’ll explore some tips on how to market your jewelry using social media platforms.

Create a Strong Brand Identity

Your brand identity is what sets you apart from your competitors, and it’s crucial to establish it before marketing your jewelry on social media. Your brand identity should encompass your brand’s voice, visual style, values, and messaging. You should also create a consistent look and feel across all your social media channels to strengthen your brand identity and make it easy for your customers to recognize your brand.

Use High-Quality Images and Videos

When it comes to selling jewelry, visuals are everything. High-quality images and videos can showcase the beauty and unique features of your jewelry and make it more appealing to potential customers. Use a high-quality camera or hire a professional photographer to take pictures of your jewelry. You can also use videos to showcase your jewelry, including how it’s made, its unique features, and how it looks when worn.

Use Hashtags

Hashtags are a great way to increase your social media reach and visibility. Use relevant hashtags when posting your jewelry on social media platforms, including popular hashtags like #jewelry, #fashion, and #accessories. You can also create your own branded hashtag to help customers find your jewelry more easily.

Collaborate with Influencers

Influencer marketing has become a popular marketing strategy for businesses, and it’s an effective way to market your jewelry to a wider audience. Look for influencers in the jewelry and fashion niche with a significant following on social media platforms and collaborate with them to promote your jewelry. You can offer them free products or commission on sales made through their unique affiliate links.

Engage with Your Audience

Social media is a two-way communication channel, and it’s crucial to engage with your audience to build relationships and increase brand loyalty. Respond to comments and messages promptly, ask for feedback, and encourage user-generated content by running contests or promotions.

Advertise on Social Media Platforms

Social media advertising allows you to target your ideal audience based on demographics, interests, and behavior. Consider running paid social media ads to increase your brand awareness, promote your jewelry, and drive sales.

In conclusion, social media platforms offer a great opportunity for businesses to market their products, including jewelry. By creating a strong brand identity, using high-quality images and videos, using hashtags, collaborating with influencers, engaging with your audience, and advertising on social media platforms, you can increase your social media presence, attract new customers, and drive sales.

Chain jewelry is so popular nowadays. You may be marketing this kind of jewelry on social media.

Looking for a jewelry idea? Click here.

The Top 5 Jewelry Trends for 2023

Moonface Statement Pendant, Trend for 2023?

This blog post will explore the hottest jewelry trends for the upcoming year. From statement pieces to minimalist designs, there’s something for everyone in these top 5 trends.

  1. Statement Earrings: Bold, oversized earrings are making a comeback in 2023. Think chandelier earrings with intricate details, or geometric shapes in bright colors. Pair with a simple outfit to let your earrings steal the show.
  2. Chunky Chains: Chunky chains are back in a big way, with thick gold or silver links that add a touch of edge to any outfit. Layer multiple chains of different lengths for a bold, modern look.
  3. Sustainable Materials: More and more people are looking for sustainable and eco-friendly options when it comes to jewelry. In 2023, expect to see more jewelry made from recycled metals, upcycled materials, and ethically-sourced gems.
  4. Personalized Pieces: Customizable jewelry has been popular for a while, but in 2023 we’ll see even more customized pieces. From engraved initials to birthstone rings, these pieces make great gifts and add a personal touch to any outfit.
  5. Pearls: Pearls are making a comeback, but not in the traditional, classic sense. Look for modern takes on pearls, such as asymmetrical earrings, layered necklaces, and bold statement pieces.

These are just a few of the top jewelry trends to look out for in 2023. Whether you’re a fan of statement pieces or minimalist designs, there’s something for everyone in the jewelry world. So go ahead and add a little sparkle to your wardrobe this year!

Knowledge About Shipping Jewelry

Know Your Goods

It is important to know what kind of stuff you will ship. Because the shipping company will not accept your complaint if you ship fragile stuff and after it is broken you try to claim your insurance. Obviously jewelry is not fragile items. But a certain form of jewels is really fragile. For example, complicated forms of jewelry with a lot of dangling, tiny chain necklaces with soldering, and many more according to our experience. 

The price of your items is also needed to be your next consideration. We recommend the shipping cost allocation for your items is about approximately 15% to 30% of the value of your goods. Because more expensive shipping cost, obviously will be having better service, more secure and faster.

Don’t Ship Gold Via Postal Service

If you are going to ship gold jewelry, we recommend you not to use postal service. This because the transit time is longer which s mean a bigger chance your goods getting lost. We don’t say the postal service is bad, but who knows. 

Shipping more precious items if compare to your good value will be very low in percentage as well. Maybe your shipping cost will be less than 10% even though you use the most expensive shipping option.

Shipping Company Is Related To Each Other

We remember that one of our customers complain to us because he received is item via DHL. Even though he asked us to ship via EMS. His reason because DHL is more expensive and often that the courier didn’t want to deliver it to his office and he also has to deal with custom.
At that time we also don’t know what is going one. Because we already use EMS for his shipment. So we found out from our Post office here that EMS and also other shipping companies, for certain areas they may not use their own agent. In this case, EMS collaborated with DHL, so they can make their cost lower.

Is It True That Some Shipping Company Is Easier Processing Through Custom?

We would say it is not true. Custom in every country is the same. All packages will be going through their system no matter what the shipping company is. They have their own method and sometimes the random way to check each package. But if their rule is change, maybe your package will get further inspection.

We have experience in sending some Keris to the US. Sometimes US custom just rejects the package and the custom category as a weapon, but sometimes they just pass it. Of course in the document, we already mention it as handicraft or traditional souvenir.

Don’t Ship Samples As Samples

Better to describe your samples either from or to our place as a piece of jewelry or other things. Because otherwise, the custom (again) will charge the duty really high. We forgot exactly the detail, but samples we would imagine in the same categories as exclusive stuff. So similar to precious items. The easiest way is just mentioned as a gift or personal item.

How To Design Your Jewelry Line

Why it is important to know how to design.

If you are new to the jewelry industry, this tip might help. I know usually you would like to design unique items. But if it is too unique, it might be cost you a fortune to make it. And sometimes means taking more time for us to make it into reality. In some ways unique items are also fragile and not durable. Because of they usually just nice to look but not practical to wear.

This happens a lot to our previous customers.
Our suggestion is simple. Do enough research on the kind of items you would like to produce. After that make sure your creation is better than the referencing items. Make sense? Also if you design something on a certain theme, it is better to do design one component that can be used for many other things in the future. For example, if you want to make starfish themes, better to create a starfish design at proper size and shape, so you can use it for earrings, pendant and maybe bracelets. So you really will save time and money in the initial set up cost.

Important to plan your production quantity.

Another consideration when you want to design your item is how many you plan to make it in the future. Because if you would like to mass-produce it, you might consider making the mold and master instead of just do one-time mold or even just handmade it. 

Let’s say you will mass-produce it. We are talking about you will make it for 50 units or more. Or otherwise you will waste your initial set up cost. So you need to prepare your design so it is suitable for casting purposes. This is means sometimes the design need to be a little bit bulkier or thicker or otherwise the casting process will be failed. But don’t worry, you don’t have to worry about this. We have an expert to advise further on this. All you need to do is basically asking us what is the best suite for that. Sound easier right?

Why some designs still need set up cost.

Some designs are still required to make the mold and casting even though you are not going to make many of them. This because the technique is better to achieve it this way and also more affordable. Why is that? For example you want us to do a carving dragon ring. It will be easier and cheaper for us to carved it in the form of wax first. Rather than we hire metal carver and do that carving directly to the silver. However, we still do the last technique, for one of a kind items. For example, making special stones ring with a special demon carving design.

Okay, I think that is it that I can share for now. I certainly hope that you have enough information regarding how you should start your jewelry design. Please don’t feel hesitate to contact us for more private advice. Even though you are not our customer, we still can share with each other. 

Jewelry Business In Covid-19

There is not much business for us starting early 2020. And even worse when Corona-virus outbreak reaching our country early March.

Many of our customers are canceling their order. However still many samples project has been creating.

Because of that, we basically just able to sneak and peak on each other. We are looking around for news and also new design. Below are some that might be interesting.

Jewelry design that look like the virus.

This might be a good idea, even not all people will like it. For example like in this link:
Or this one:

Jewelry that inspired by the virus

We might have it similar items in our store:

The items like his Balinese Dream ball for example. We have many designs like this. Combination brass chime ball and silver. And it is 100% handmade my friend.

So what are you waiting for, just explore our category below.

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Sterling Silver Bracelets



Sterling Silver Chains



Sterling Silver Earrings



Sterling silver items with moonface



Sterling Silver Pendants



Sterling Silver Rings

Mixed metal jewelry. A combination of silver and brass

We introduce our mixed metal jewelry. A combination of brass ball and silver. Because using mixed materials like this, will be cheaper. And also will look nicer, right?

Mixed metal ball

dream ball mixed metal

Promotion for this month, special discount for 25 pairs per style order.

We also accept your custom design.

Or please fill our form below.


Welcome To Our Website

Our specialty is producing silver jewelry. We also have ability to produce other materials. Starting from cheap natural materials accessories like wooden earrings. The other materials are copper, brass and also precious metal like gold.

Our silver smith doing soldering

Soldering process

You can review our kind of product in stylistic section of our website. We also can produce your own design from scratch. Just contact us below for further detail.

We located in Singapadu which is one of silver jewelry area in Bali. Our place is near Celuk village, that well known as the central of silver jewelry in Bali. We have many in-house and outside silver smiths that working for us.

Currently we have around 45 regular customers. From individual designer, shop owners, retailers and wholesaler company. They are coming from Europe, Australia and United States.

Please don’t hesitate to contact us for further information. We hope we can become one of your success partner.
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